In today's fast-paced digital world, brand imagery is more than just a visual treat; it's a powerful tool to capture attention, convey messages, and create lasting impressions. But what if we could elevate this experience by adding a touch of illusion to our brand posts? Curious? I’ll show you how.
Step 1: Setting the Stage with ChatGPT 🧠
The first step is deciding on what we want to convey. For a nature-inspired cafe like The Mayflower, I turn to AI tools like ChatGPT to craft a prompt encapsulating its ambiance and identity. ChatGPT provides a good description to guide the visuals, honing in on key brand elements.
Prompt: Create a DALL-E prompt to generate an artistic image of nature and butterflies.
Output: Artistic depiction of a serene nature scene with vibrant butterflies fluttering amidst blooming flowers and lush greenery.
Step 2: Crafting the Base with Canva 🎨
With the prompt in hand, I design a basic image in Canva to serve as the foundation, a bold typography for the brand name. The black and white contrast primes the image for illusion art by drawing focus to the text.
Step 3: Breathing Life into the Image with Fusion Art 🌀
Now, here's where the magic happens! Fusion Art is an incredible platform that blends images to create mesmerising results. I uploaded the Canva-created text image to Fusion Art and adjusted the weight to 2.0 (on a scale of 0-3). This setting ensures higher fidelity towards the text "Mayflower," ensuring our brand name stands out amidst the illusionary art.
An Engaging Brand Experience
Combining the power of AI with design tools, we've crafted an illusion art piece that's not only visually appealing but also resonates with the brand's identity. The Mayflower's brand post now isn't just an advertisement; it's an experience, a journey through nature, art and butterflies.
Final Thoughts
Combining AI and illusion art is a powerful strategy for crafting branded images that engage audiences and make lasting impressions. It pushes creative boundaries beyond static posts into the realm of storytelling. For memorable brand experiences, a touch of illusion can go a long way.
Share this post